2024 product marketing
salary report
The 2024 PMM salary report is positioned for early stage startups hiring their first product marketer. Use this to pulse check and as a benchmark on budget.
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KEY TAKEAWAYS
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SALARY
The average salary for PMMs in 2024 is $156k.
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LOCATION MATTERS
Startups with HQs outside of CA, NY, and WA face a steep hiring budget gap.
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EXPERIENCE COSTS
The average salary offered for Director-level talent is $195k. Early stage startups need a way to level the talent/budget playing field.
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